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7 major reasons as to why your AdWords account should NOT be managed by your Web Designer
There are quite a few different reasons as to why you must not employ the person who designs your website to administer your AdWords account. This is a major error people often make and it costs them big time!

Adwords Split Testing
Adwords split testing is a method for optimizing Google Adwords ads. You can, and should, split test every part of your ad, including keyword placement, whether to use text or numbers, capitalization, bolding, italicizing, and other tricks that pull the searchers eyes to your ad. When you conduct Adwords split testing be sure to include your ad copy in the testing procedures. The smallest changes can often yield the greatest results.